“UMBC: An Honors University in Maryland” continues to serve the institution well, but digital media has dramatically transformed the world of communications since the wordmark’s development in 1995. The current mark sometimes limits our ability communicate the brand effectively with a consistent look. UMBC’s 50th anniversary and new campus entrance provide a great opportunity to add an icon to our graphic identity system, which will allow greater flexibility.
We have spent the past year developing and testing icon options with the campus community that included early versions at last August’s University retreat and a revised set at the campus-wide Strategic Planning Interactive Gallery in February. With feedback from those sessions, we offer four options in an online survey to find out which you prefer—and why.
Click here to see the new icon options and tell us what you think.
