Entrepreneurship Certificate

Why Earn Your Certificate in Entrepreneurship?

This certificate has an emphasis on building an entrepreneurial mindset in sales and marketing. It is intended for someone starting a new company or social enterprise.

Students will learn the tools necessary to apply entrepreneurial thinking in their work and life.

1. Students will learn the creative solving problem process, which helps them to recognize opportunities for improving performance, choose correctly from a wide variety of resources for solving problems efficiently, anticipate problems in project planning, and promote the continuous involvement of others.
2. Students will learn the basic fundamentals of sales, review the relationship of customer need identification, and discuss reasons that make people buy. Students will learn the basic six steps of selling and discuss the real world marketing challenges involved in launching an entrepreneurship venture or sustaining competitive advantage.
3. Students will learn how to create a competitive analysis, prepare a customer analysis, determine target market and positioning, understand pricing management, and develop marketing objectives and goals.