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« Deadheads Say Wave that Flag | Main | The History of the World »
April 10, 2008 |Permalink |Comments (0)
The Obama Brand
Fast Company dives in...
"Barack Obama is three things you want in a brand," says Keith Reinhard, chairman emeritus of DDB Worldwide. "New, different, and attractive. That's as good as it gets." Obama has his greatest strength among the young, roughly 18 to 29 years old, that advertisers covet, the cohort known as millennials -- who will outnumber the baby boomers by 2010. They are black, white, yellow, and various shades of brown, but what they share -- new media, online social networks, a distaste for top-down sales pitches -- connects them more than traditional barriers, such as ethnicity, divide them.
Emaphasis added. Boomers have a hard time imagining a world where they are outnumbered by another generation.