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It Takes A Team: To Fight Generics
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« Ripple | Main | One Womans's Thoughts on Aging »
November 17, 2007 |Permalink |Comments (1)
It Takes A Team: To Fight Generics
Generic medications are safe, cost-effective substitutes for expensive brand-name drugs.
Switching to generics saves money for individuals and for the health care system as a whole.
Naturally, the big drug companies see generics as a threat to their profits.
So...
RESEARCH TRIANGLE PARK, NC -- 10/25/07 -- Branded pharmaceutical companies plan for generic competition years in advance. A solid head start isn't enough, though -- to build the best counter-generics plans, companies need contributions from personnel in different departments.Involving multiple people is key to prolonging brand life, according to a new study by Cutting Edge Information (http://www.PharmaGenerics.com). While marketing teams almost always contribute to counter-generics planning, stakeholders from other groups ensure that strategies include as many viable options as possible. They also help to establish contingency plans.
Those with strong stomachs can read the whole pile of rubbish here.
Comments ( 1)
The Medicare Part D program (as confusing as it is)creates for the consumer a strong economic incentive to use generics. In 2008 many more of the stand alone plans are requiring step therapy as a prerequisite for reimbursement. Generics are cheaper and help the consumer spend less trying to avoid reaching the gaps in coverage. For details of the 2008 Part D plan bloggers can visit www.takingcareofmomanddad.net and click on the Medciare Part D button.
The doughnut hole starts at :
$2,510- $5,726.25. A gap of $3,216.25 out of pocket. That is a lot of cash and helps to encourage use of generics.